Monday, December 9, 2019
New Media Technologies-Free-Samples for Students-Myassignment
Question: Write a Critical summary of the assigned readings: Can Netflix Survive in the New World it Created? Answer: Netflix Survival in its New created World The limitations that has aroused from the conventional televisions are taken as advantage by Netflix. People in present days spend more time on Netflix instead of watching regular network televisions. Almost two hours a day, people are watching Netflix instead of television. The thesis that Netflix followed is that more bingeing can be achieved from binging. Netflix followed the strategy of excluding commercials from the serials and shows which people love to watch. People love to watch their favorite shows without commercials. If commercials are not included in the shows and can watch the all the episodes all at a time, then the viewers will never go back. This drawback was overcome by Netflix. By changing its strategy, Netflix faced many difficulties. Changing the strategies in this new world, Netflix faced competitor like Amazon which also served the people by providing same services (Nocera, 2016). Amazon also contained shows that are exclusively made by them and was original. Am azon had produced many such shows that have no use of cable. Amazon is giving a tough competition to Netflix in which the revenue is exceeding 100 billion dollar which is almost unachievable by Netflix. Netflix cannot compete with Amazon which made Netflix difficult to survive in this modern world. Netflix gave effort to create global network so that it can maintain the primacy and make a large amount of profit at an unprecedented scale. Netflix announced that it is creating a global network which was announced at Consumer Electronics show. Netflix announced that it had made much profit and subscribers of about 4.5 million were added to their network which was mainly international. Netflix had launched their shows in almost 20 languages (Gomez-Uribe Hunt, 2016). In that contrast, YouTube was available in almost 50 languages. This faced a disadvantage for the Netflix. Netflix mainly attracted viewers from the countries that spoke English. It has introduced English language to localize the service it provides in the country. Netflix also offers shows that are international. Shows like Narcos are offered by Netflix. The future plan of Netflix is to provide a Bollywood movie which will the best ever movie that was ever been produced. Other competitors of Netflix like Hastings give s a tough competition to Netflix by providing all the services that it is thinking to provide. As reported by Indian publications, Hastings wants to make a Japanese anime and also wants to make local films that were for every market. Hastings has global license which shows contravenes of Hollywood business model which content rights that are different from country to country. Netflix has much to improve itself for the country it provide service. Every country has different custom and tastes. According to that, Netflix has to change its strategies to ear profit and survive in the new world. The Future of a Medium once known as Television Television is now providing a limited number of shows as compared to YouTube in this modern world. YouTube is one of such medium which provides the viewers with all the shows in 50 different languages at any time and in any mood that the user wants. This feature of YouTube attracts more customers and it a very convenient way. One time was there in past in which television was only the medium to communicate with the world and view all the details. But it was not at all user friendly and convenient (Conrad, 2016). So the uses of televisions were limited. YouTube on the other hand offered a user generated flow which is different from a producer controlled flow. YouTube also provided a shift which flows as default so that it can flow in a condition that is required in the selection. Viewers feel YouTube as a collaborative aspect to encourage the participation and recommendation that are based on the previous viewing that are very convenient for all the viewers. Many number of initiatives are seek by YouTube so that they can restore the notions of all collectivity. YouTube has comment sections which encourages the viewers to vocalize all their thinking about the video or the content of the video. YouTube also provides reaction videos on those comments. These are extremely extraordinary features that television does not provide. Television in past was only one medium in which people were able to view the whole world. But YouTube provides more features in compare to television and YouTube is much user friendly and updates itself from time to time (Powell, 2016). YouTube also provides an option to share all the videos they watch to other friends to all their connected people those who have common interest and people enjoy those videos. People can be invited to create speech bubbles so that YouTube gives a collaborative annotation. YouTube has many links and thousands of videos of anything the user wants to view. One such famous writer William U ricchio elaborated on the topic that the future of a medium once known as television. It was considered as unique writing because in this modern world the use of television is really a non user friendly medium. References Conrad, P. (2016).Television: The medium and its manners. Routledge. Gomez-Uribe, C. A., Hunt, N. (2016). The netflix recommender system: Algorithms, business value, and innovation.ACM Transactions on Management Information Systems (TMIS),6(4), 13. Nocera, J. (2016). Can Netflix survive in the new world it created?.New York Times,15. Powell, J. (2016). Sculptors and plumbers: The writer and television.Journal of Screenwriting,7(3), 255-269.
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